Your business’ sales are drying up and you don’t know what to do about it.

Here is one of the smartest questions you can ask yourself:  Am I leaving big money on the table simply because of my own cultural blind spot?

Answering this question forthrightly can lead to huge breakthroughs in growing your revenues and profits, because multicultural marketing – aiming part of your business development toward racial and ethnic communities – has proven to be particularly effective and cost-efficient.

Diverse Populations are Growing

The percentage of non-Anglos in the United States is growing rapidly.  Nonwhites will comprise 55% of the US population by 2050, up from 30% in 2002.  And they have hundreds of billions to spend.

Major corporations long ago jumped on the substantial opportunity in multicultural marketing. In the 1990s, Ford’s greatest gains over General Motors came from targeting the African American market. In 2003, McDonald’s launched an ad campaign for Spanish-speaking audiences that led to a whopping 32% increase in sales.

But as successful as corporate giants have been in multicultural marketing, the opportunities are even bigger for small and medium-sized businesses, which are by definition closer to their customers.

What You Should Do

So how can you make your business more relevant to diverse audiences and reap the benefits of doing so? Here are a few ideas:

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How To Make Sure Your SEO Marketing Really Works

by Eddie Reeves on April 11, 2014

Ah, those SEO blues.

More and more people are complaining to me these days about SEO (search engine optimization) efforts gone bad. As Google has continued to refine and update the way its search engine works, more and more of the work of so-called SEO “experts” has proven to be essentially worthless.

And the real shame is that a huge number – probably a majority – of these business customers don’t even know if the SEO work they have shelled out good money for is even working!

Let me say here and now, I am not now nor have ever claimed to be an authority on search engine marketing. I generally work with a small number of highly skilled, highly ethical consultants who I have over the years come to trust, and from them I have learned a good deal about the basics of effective SEO.

So while I cannot give you details on how to make your SEO the best ever, I can help you know if yours is working. Here are a few pointers: [click to continue…]

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Here’s Your 2014 Marketing Success Kit!

January 8, 2014

Want to significantly increase your success in 2014?  Study and apply this:

What if I fail? from Jesse Desjardins – @jessedee

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Five Mistakes That are Killing Your Marketing ROI

December 21, 2013

In this tough economy, it is crucial that every dollar your business allocates to sales and marketing be well spent. But which marketing methods really give you the most return on investment (ROI)? SEO? Direct mail? Social media?
The truth is that there are other, more basic questions you should be asking before worrying about specific [...]

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Protect Your Business Success by Protecting Your Online Reputation

October 27, 2013

If your home is your physical castle, your website is your royal abode online.  For virtually every business today, your digital real estate is a key asset that must be zealously safeguarded.
While cyber security – protecting your website from hacking, phishing and other nefarious online maladies that didn’t even exist a decade – gets a [...]

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Does Your Marketing Grab Your Prospects Attention? Here’s Why It Must!

August 8, 2013

Do your marketing messages compel your prospects to buy what you sell? Do they tap into their basic emotions? Are you aware that prospects buy on emotion and justify their purchase with logic?
Your marketing must convince your prospects that you offer “extraordinary value.” And it must resonate with them emotionally. Simply telling them that you’re [...]

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PR: The Professional Service Firm’s Secret Weapon for Business Development

July 19, 2013

A well-executed public relations (PR) effort can be one of the most effective business development techniques most professional services firms have ever experienced.
One of the biggest benefits of good PR — being quoted in the media, being highlighted in profiles, having articles bear your firm personnel’s byline, etc. — is that it effectively sells you [...]

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Want More Evidence of the Power of LinkedIn? Check This out!

June 12, 2013

Here’a a great infographic that helps show why Linkedin is such a powerful marketing tool. We are in the Connection Economy, and this demonstrates why of all the social media marketing tools, LinkedIn is one of the best connection tools out there!

The Ecosystem of LinkedIn infographic

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To Dominate Your Market, Focus, Focus, Focus on Your Ideal Customers!

May 20, 2013

One of the things that I have to constantly emphasize to my marketing consulting clients is that it’s not about who NEEDS  what they sell, it’s about who WANTS it.
That difference is huge, because your typical client might need your product or service, but you ideal client wants it, and want is a much more [...]

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Boost Your Social Media Marketing Bona Fides in Three Easy Steps

April 9, 2013

Way back in the day (a year ago, to be exact) it was a comparatively simple proposition to rank your pages in Google’s search engine results. Optimize the pages, have quality, unique content and create a slew of backlinks to them.
Unfortunately, that’s no longer the case!
Google has raised the bar, and in addition to making [...]

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