My Biggest Business Lesson of 2014 (And Maybe Ever)

by Eddie Reeves on December 28, 2014

I learn something every year in my business. Actually, I learn something just about every day in my business, but I try hard to take at least one major lesson from every year and apply it earnestly perpetually from then forward.

This year, there is no question about the lesson I learned, even though I am a bit embarrassed to admit it. Why am I embarrassed? Because it is a lesson I have been teaching and coaching others on for years, but I only this year realized how much more I needed to internalize it myself.

My biggest marketing lesson of 2014 was this: Get over it and keep pressing on.

Not exactly Earth-shattering in its simplicity, I know, but it is a profoundly powerful lesson for me, and I hope, for you, too.

I had a couple of major setbacks and disappointments this year. That’s not new – I have those every year, just as every entrepreneur does. But what was different about them this year was that the major ones were not due to any failing on my part.

This year, more than any other I can ever remember, I had clients flake out on me, vendors fail me and prospects flat lie to me.

And the truth is, I let it get me way too down way too often.

I know better than that, or lat least, I should know better than that.

The good news is that I have learned this lesson and learned it deeply. I now know not just in my head, but in my heart that I have no control over any one else’s ethics or morals.

All I can do is to be the most honest, ethical and principled businessperson I can be.

And the good news is that, much more often then not, people will respond in kind.

The icing on the cake for me was that just as I was reflecting on this lesson the other day, my favorite movie of all times came on TV, and it was a deeper and richer blessing to me than it ever has been.

What was that move? Why only the greatest piece of cinematic art ever created: Frank Capra’s It’s A Wonderful Life.

If you haven’t watched it lately, I strongly encourage you to do so, and to reflect deeply on its message.

May you have the most blessed of holiday seasons and a truly wonderful year next year befitting your truly wonderful life!


A Year-end Wish for All of You

by Eddie Reeves on December 18, 2014

To all of you who honor me by reading this blog, thank you and may God richly bless you!!!


A Picture-Perfect Example of Why Social/Digital Marketing is Exploding!!!

September 30, 2014

The following Youtube video by GE is a textbook example of why social media and other forms of digital marketing are taking the world by storm and steadily leaving traditional advertising and marketing  step after step behind.  This video is WAY to edgy to ever run on TV, but that is exactly what makes it [...]

Read the full article →

How to Leverage Multicultural Marketing for Maximum Money

July 20, 2014

Your business’ sales are drying up and you don’t know what to do about it.
Here is one of the smartest questions you can ask yourself:  Am I leaving big money on the table simply because of my own cultural blind spot?
Answering this question forthrightly can lead to huge breakthroughs in growing your revenues and profits, [...]

Read the full article →

How To Make Sure Your SEO Marketing Really Works

April 11, 2014

Ah, those SEO blues.
More and more people are complaining to me these days about SEO (search engine optimization) efforts gone bad. As Google has continued to refine and update the way its search engine works, more and more of the work of so-called SEO “experts” has proven to be essentially worthless.
And the real shame [...]

Read the full article →

Here’s Your 2014 Marketing Success Kit!

January 8, 2014

Want to significantly increase your success in 2014?  Study and apply this:

What if I fail? from Jesse Desjardins – @jessedee

Read the full article →

Five Mistakes That are Killing Your Marketing ROI

December 21, 2013

In this tough economy, it is crucial that every dollar your business allocates to sales and marketing be well spent. But which marketing methods really give you the most return on investment (ROI)? SEO? Direct mail? Social media?
The truth is that there are other, more basic questions you should be asking before worrying about specific [...]

Read the full article →

Protect Your Business Success by Protecting Your Online Reputation

October 27, 2013

If your home is your physical castle, your website is your royal abode online.  For virtually every business today, your digital real estate is a key asset that must be zealously safeguarded.
While cyber security – protecting your website from hacking, phishing and other nefarious online maladies that didn’t even exist a decade – gets a [...]

Read the full article →

Does Your Marketing Grab Your Prospects Attention? Here’s Why It Must!

August 8, 2013

Do your marketing messages compel your prospects to buy what you sell? Do they tap into their basic emotions? Are you aware that prospects buy on emotion and justify their purchase with logic?
Your marketing must convince your prospects that you offer “extraordinary value.” And it must resonate with them emotionally. Simply telling them that you’re [...]

Read the full article →

PR: The Professional Service Firm’s Secret Weapon for Business Development

July 19, 2013

A well-executed public relations (PR) effort can be one of the most effective business development techniques most professional services firms have ever experienced.
One of the biggest benefits of good PR — being quoted in the media, being highlighted in profiles, having articles bear your firm personnel’s byline, etc. — is that it effectively sells you [...]

Read the full article →