How To Make Sure Your SEO Marketing Really Works

by Eddie Reeves on April 11, 2014

Ah, those SEO blues.

More and more people are complaining to me these days about SEO (search engine optimization) efforts gone bad. As Google has continued to refine and update the way its search engine works, more and more of the work of so-called SEO “experts” has proven to be essentially worthless.

And the real shame is that a huge number – probably a majority – of these business customers don’t even know if the SEO work they have shelled out good money for is even working!

Let me say here and now, I am not now nor have ever claimed to be an authority on search engine marketing. I generally work with a small number of highly skilled, highly ethical consultants who I have over the years come to trust, and from them I have learned a good deal about the basics of effective SEO.

So while I cannot give you details on how to make your SEO the best ever, I can help you know if yours is working. Here are a few pointers: [click to continue…]

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Here’s Your 2014 Marketing Success Kit!

by Eddie Reeves on January 8, 2014

Want to significantly increase your success in 2014?  Study and apply this:

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Five Mistakes That are Killing Your Marketing ROI

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In this tough economy, it is crucial that every dollar your business allocates to sales and marketing be well spent. But which marketing methods really give you the most return on investment (ROI)? SEO? Direct mail? Social media?
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Protect Your Business Success by Protecting Your Online Reputation

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If your home is your physical castle, your website is your royal abode online.  For virtually every business today, your digital real estate is a key asset that must be zealously safeguarded.
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Does Your Marketing Grab Your Prospects Attention? Here’s Why It Must!

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A well-executed public relations (PR) effort can be one of the most effective business development techniques most professional services firms have ever experienced.
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Want More Evidence of the Power of LinkedIn? Check This out!

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Here’a a great infographic that helps show why Linkedin is such a powerful marketing tool. We are in the Connection Economy, and this demonstrates why of all the social media marketing tools, LinkedIn is one of the best connection tools out there!

The Ecosystem of LinkedIn infographic

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To Dominate Your Market, Focus, Focus, Focus on Your Ideal Customers!

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One of the things that I have to constantly emphasize to my marketing consulting clients is that it’s not about who NEEDS  what they sell, it’s about who WANTS it.
That difference is huge, because your typical client might need your product or service, but you ideal client wants it, and want is a much more [...]

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Boost Your Social Media Marketing Bona Fides in Three Easy Steps

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Way back in the day (a year ago, to be exact) it was a comparatively simple proposition to rank your pages in Google’s search engine results. Optimize the pages, have quality, unique content and create a slew of backlinks to them.
Unfortunately, that’s no longer the case!
Google has raised the bar, and in addition to making [...]

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Do Your Marketing Emails Work on Mobile Devices?

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Contrary to what some so-called experts assert, email is still a solid marketing tool — provided you know how to use it correctly.  While traditional email open rates have fallen over the last few years – and will likely continue to decline – consumers are opening email more than ever on mobile devices.
Yet, even though [...]

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