What Savvy Social Media Marketers Can Learn from Steve Jobs

by Eddie Reeves on December 22, 2011

Note: This post also appears in my strategy column in the latest edition of Social Media Marketing Magazine.

Let me add my voice to those thousands who have lionized the late Steve Jobs, one of the greatest business leaders, innovators, and visionaries ever.

While several have noted his near-maniacal devotion to product perfection, his uncanny ability to see around two or three corners into the future, and his one-of-a-kind knack for melding technical innovation with aesthetic sophistication, they miss some more basic reasons for his massive success. There are at least three that marketers—particularly social media marketers—would do well to emulate: [click to continue…]

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How a “Little Crappy Theater” Set a New Standard for Social Media Marketing Strategy

by Eddie Reeves on June 19, 2011

Note: This post also appears in my column in the fifth edition of Social Media Marketing Magazine.

The Alamo Drafthouse in Austin recently ignited a social tsunami when it kicked out a patron for violating its 14-year-old policy of zero tolerance for talking or texting during its screenings. The irate young woman left a profanity-laced voicemail message, excoriating the movie house for enforcing the very rule for which it is best known and best loved by its customers.

The theater’s honchos responded with one of the best maneuvers in the history of brand marketing: they converted the rant into an in-theater PSA that they then showed before all their R-rated films and posted on YouTube. (WARNING: You can check out the video on YouTube, but be advised that it is not suitable for the workplace nor children).

The response was stunning … [click to continue…]

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Study Highlights Urgency of Strategic Integration of Social Media Marketing

March 21, 2011

(Note: This column also appears in my column in the fourth issue of Social Media Maketing Magazine.)
The American Marketing Association and Duke University’s Fuqua School of Business are out with the latest edition of the CMO Survey, their semiannual report of what’s on the minds of the country’s top marketers. It contains some good news [...]

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The Key to a Winning Market Strategy: Discipline

February 1, 2011

I just finished re-reading a book that I first discovered many years ago.
The Discipline of Market Leaders by Brian Treacy and Fred Wiersema (Basic Books, 1997) had a major impact on me when I first read it in 2002, even though it was already about six years old.  Even in January of 2010, almost a decade [...]

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Ford Gets Social Media Marketing Strategy Right

December 8, 2010

(NOTE: This article first appeared in my column in Social Media Marketing Magazine)
No multinational manufacturer “gets” social media marketing more than Ford Motor Company.
The Dearborn dynamos have scored repeatedly in the last couple of years, executing some of the most powerful social media promotional campaigns ever. And while there is no question they have leveraged their [...]

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Zappos.com Shows How to Leverage Social Media Strategically

September 20, 2010

NOTE: A version of this posting also appears in my column in the second edition of Social Media Marketing Magazine. – er
The best and highest use of social media, like any other media, is leverage. It is easy to lose sight of the basic principle that media tools are neither special nor magic in and [...]

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Professional services marketing: It works if you work it!

May 16, 2010

For most major law firms, CPAs, financial services firms, management consultants and other professional services providers, this is a time of great challenge.  Revenues are down, competition is up, clients are demanding higher service at a lower price and strong new talent is hard to find and harder to keep.
Of course, times of great challenge [...]

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How To Develop Effective, Affordable Marketing Strategies For Small and Medium-Sized Businesses That Drive Growth, pt. 2

March 15, 2010

This post concludes our two-part series on developing an effective, efficient and affordable small business marketing strategy.  Last time, we discussed the overall importance of having a cogent, consistent strategy.  This time, we hone in on the components of the action plan to execute that strategy.
Once you have honestly and earnestly addressed the strategic elements [...]

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How To Develop Effective, Affordable Marketing Strategies For Small and Medium-Sized Businesses That Drive Growth, pt. 1

March 8, 2010

If you want to develop effective, efficient and affordable marketing strategies to help take your small or medium-sized businesses to new levels of growth and success, read on:
What is marketing?
Marketing means many different things to business people. To small and medium-sized businesses (SMBs) it often means advertising, sales,  networking or an expensive website with bells [...]

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The golden PR opportunity that everyone ignores

October 16, 2009

Want to gain notoriety in the news media?
Want to get exposure you to the most important people in your city?
Want to position yourself not just as a smart and knowledgeable expert, but also as one who cares deeply about the health and well being of your community?
Want to do all that in a way that cost [...]

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