The New Rules of Marketing & PR

July 8, 2009

by David Meerman Scott
(John Wiley & Sons. Hoboken, New Jersey ©2007)
As a strategic communications and marketing consultant whose practice leans heavily on strategy development, I do a substantial amount of reading. While the majority of the marketing and communications tomes that roll out of the publishing houses offer only limited contributions, every now a [...]

Read the full article →

How to Succeed in Business by answering Five Simple Questions

July 8, 2009

Peter Drucker.
The mere mention of the name to just about any senior corporate executive is usually enough to elicit a slight smile, a reverent nod and/or a wistful sigh.
Drucker is without question the most influential business thinker ever – the guru’s guru. More than any other single person, Drucker elevated the idea of business management [...]

Read the full article →

Marketing, Sales and Management Leaders: Are You REALLY Ready to Win?

July 8, 2009

You’re a liar.
I know it, and so do you.
How do I know? Because you are human, and all of us are liars at some point.? If we don’t lie to others, we at least occasionally lie to ourselves, which is even worse. And the most common lie that we tell ourselves is that we want [...]

Read the full article →

Ten Keys to Turning a Crisis Into An Opportunity

June 18, 2009

As I look back at the fateful days immediately following September 11, 2001, when I and my small band of colleagues on the media relations team of Merrill Lynch worked around the clock to respond to the brutal terrorists attacks that changes our lives forever, I realize that I am still in some ways processing [...]

Read the full article →

Next Entries →