Comments on: Secrets of successful media relations: Number 1 – Make real news! http://www.reevesstrategygroup.com/secrets-of-effective-media-relations-number-1-make-real-news Pulic relations, marketing and corporate communications tips, tools and techniques to help make you a better communicator, grow your business and enhance your effectiveness. Fri, 30 Jul 2010 16:41:46 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Secrets of successful media relations: Number 4 — Remember “big three” requirements of reporters — Reeves Strategy Group - Tips, quips and general thoughts to help make you a better communicator. http://www.reevesstrategygroup.com/secrets-of-effective-media-relations-number-1-make-real-news/comment-page-1#comment-31 Secrets of successful media relations: Number 4 — Remember “big three” requirements of reporters — Reeves Strategy Group - Tips, quips and general thoughts to help make you a better communicator. Sun, 16 Aug 2009 22:45:01 +0000 http://www.reevesstrategygroup.com/?p=156#comment-31 [...] series:  You talk to reporters only AFTER you have ensured that: You have a newsworthy message (Secret #1), you have targeted that message to the audience you need to reach (Secret #2) and you have crafted [...] [...] series:  You talk to reporters only AFTER you have ensured that: You have a newsworthy message (Secret #1), you have targeted that message to the audience you need to reach (Secret #2) and you have crafted [...]

]]> By: Secrets of successful media relations: Number 3 – What’s your story? — Reeves Strategy Group - Tips, quips and general thoughts to help make you a better communicator. http://www.reevesstrategygroup.com/secrets-of-effective-media-relations-number-1-make-real-news/comment-page-1#comment-28 Secrets of successful media relations: Number 3 – What’s your story? — Reeves Strategy Group - Tips, quips and general thoughts to help make you a better communicator. Wed, 12 Aug 2009 03:26:02 +0000 http://www.reevesstrategygroup.com/?p=156#comment-28 [...] Eddie Reeves on August 11, 2009 Okay, you’ve come up with a newsworthy topic (Secret #1) and you’ve decided upon the specific media to target (Secret #2). Now it’s time to focus on [...] [...] Eddie Reeves on August 11, 2009 Okay, you’ve come up with a newsworthy topic (Secret #1) and you’ve decided upon the specific media to target (Secret #2). Now it’s time to focus on [...]

]]> By: Jenna Keehnen http://www.reevesstrategygroup.com/secrets-of-effective-media-relations-number-1-make-real-news/comment-page-1#comment-24 Jenna Keehnen Wed, 05 Aug 2009 21:13:47 +0000 http://www.reevesstrategygroup.com/?p=156#comment-24 Eddie, I am so happy that you started this series! You have been a tremendous help to me, our organization and its members and we support your endeavors completely. Thank you for sharing your wisdom and we look forward to continuing to work with you! Sincerely, Jenna Eddie,

I am so happy that you started this series! You have been a tremendous help to me, our organization and its members and we support your endeavors completely. Thank you for sharing your wisdom and we look forward to continuing to work with you!

Sincerely,
Jenna

]]> By: Sharon Jones http://www.reevesstrategygroup.com/secrets-of-effective-media-relations-number-1-make-real-news/comment-page-1#comment-23 Sharon Jones Tue, 04 Aug 2009 15:56:21 +0000 http://www.reevesstrategygroup.com/?p=156#comment-23 Congrats! Looking forward to reading more and learning more! Congrats! Looking forward to reading more and learning more!

]]> By: susan richardson http://www.reevesstrategygroup.com/secrets-of-effective-media-relations-number-1-make-real-news/comment-page-1#comment-22 susan richardson Mon, 03 Aug 2009 19:52:01 +0000 http://www.reevesstrategygroup.com/?p=156#comment-22 Eddie, Congrats on Reeves Strategy Group! I like the idea of this series. My two cents: In addition to having something to say, knowing when to say it is also important. I was recently reminded at a journalism retreat that timing can also make or break certain announcements. But maybe you were going to cover that in a different segment? Best, Susan Eddie,
Congrats on Reeves Strategy Group! I like the idea of this series. My two cents: In addition to having something to say, knowing when to say it is also important. I was recently reminded at a journalism retreat that timing can also make or break certain announcements. But maybe you were going to cover that in a different segment?

Best,
Susan

]]> By: R. Michael Brown http://www.reevesstrategygroup.com/secrets-of-effective-media-relations-number-1-make-real-news/comment-page-1#comment-21 R. Michael Brown Mon, 03 Aug 2009 16:44:45 +0000 http://www.reevesstrategygroup.com/?p=156#comment-21 My best strategy for media relations is publish, publish, publish - useful information until the reporters come to you. I've had the publisher of the Miami Herald with his senior staff show up at my office wondering what is going on (news and advertising that wasn't in his paper) and another publisher for an exclusive 112 year-old publication that now wants to take me to lunch to find out how I publish so much news they don't have when they have a staff of 38 and I have 1 - me. To find out more about how I do it, see: www.Smart-Marketing-PR.blogspot.com Mike My best strategy for media relations is publish, publish, publish – useful information until the reporters come to you. I’ve had the publisher of the Miami Herald with his senior staff show up at my office wondering what is going on (news and advertising that wasn’t in his paper) and another publisher for an exclusive 112 year-old publication that now wants to take me to lunch to find out how I publish so much news they don’t have when they have a staff of 38 and I have 1 – me. To find out more about how I do it, see: http://www.Smart-Marketing-PR.blogspot.com

Mike

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